Screenshot courtesy of Fame Foundry
In spite of all the hype that surrounds content these days, many businesses still have lingering questions about exactly how to build a viable content marketing strategy.
So let’s look at how three top brands – a lifestyle products company, a professional services association and an e-commerce behemoth – are investing in content to build relationships with customers and drive sales.
Screenshot courtesy of Fame Foundry
Content may be king, but in the push to fill every corner of the Web with our “thought leadership,” videos, photos, and tweets, we’ve created a cacophony of information that’s impossible to fully take in. So how can your singular voice rise above the noise?
I pondered this question over a plate of nachos in my favorite deli. Suddenly, my thoughts were interrupted by a heavenly sound from the ceiling speakers—Roy Orbison singing “Only the Lonely.” In that moment, I had an epiphany.
Read my full article for classic-content marketing tips.
If mother knows best, then Mom Bloggers have a few things to teach us all about marketing.
In the complex and ever-changing world of social media, how do businesses with limited resources tap into the market potential of so many online communities? This step-by-step guide will help you identify those networks that are the best fit for your business model, capabilities and customer base.
Read the full article on FameFoundry.com …
Long before the Social Web – before Facebook, Twitter, Meetup and Craigslist – social marketing flourished in the Tupperware parties and trade shows of the world, as people gathered to connect with products, producers and fellow consumers. Engage with your tribe of followers offline as well as online by making sure real-world gatherings have a place in your marketing arsenal.
Read the full article on FameFoundry.com …
