Fame Foundry

8 Keys to a Lead-Catching LinkedIn Company Page

8 Keys to a Lead-Catching LinkedIn Company Page - Fame Foundry Article

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When LinkedIn launched a decade ago, Mark Zuckerberg was still an unknown Harvard freshman, MySpace wasn’t having a midlife crisis (it hadn’t even been born), and Twitter was three or four years from hatching. But in spite of its early lead and impressive longevity, the network built for business has been slower than other social sites to give companies and organizations a full seat at the community table.

Things have changed a lot, however, with a recent update to LinkedIn’s company pages. So here’s eight tips for building a LinkedIn company page that will bolster your brand on the site and build a new breed of followers.

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Content Marketing Strategy Lessons From 3 Big Brands

Content Marketing Strategy Lessons From Three Big Brands - Fame Foundry Article

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In spite of all the hype that surrounds content these days, many businesses still have lingering questions about exactly how to build a viable content marketing strategy.

So let’s look at how three top brands – a lifestyle products company, a professional services association and an e-commerce behemoth – are investing in content to build relationships with customers and drive sales.

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Episode 510: Marketing Lessons From Mom Bloggers

Marketing Minute - A Fame Foundry marketing podcast.

If mother knows best, then Mom Bloggers have a few things to teach us all about marketing.

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Episode 509: The Art of the Aha! Moment

Marketing Minute - A Fame Foundry marketing podcast.

Great influencers are known for their ability to consistently deliver Aha moments. Cultivating three of their common habits can give your communications maximum impact.

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3 Tech and Web Design Trends 2013

3 Tech Trends Article at FameFoundry.com

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My friends at Fame Foundry asked me to share thoughts on what 2013 holds for marketing. A broad topic indeed.

You can’t really predict what lies ahead without reflecting on what’s behind. Since 2012 was the year we consumed more web content via mobile devices than PCs, it seems fitting that we consider the changing media landscape’s impact on how we share content and build relationships with customers and prospects. Three tech and web design trends 2013 are worth considering as we plan for the year ahead. How will a divergence of mobile devices, the rise of HTML5, and the app-ification of user experience impact your marketing plans?

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Writer’s Block Be Gone! 9 Sources for Endless Blogging Ideas

“Content is king!” as we say. And many businesses have begun blogging in the king’s service only to have their efforts languish just weeks or months later. The novelty often wears off before the long-term benefits kick in.

The challenges facing any business blogger are not only producing top-quality content that people will love and share but also establishing a regular rhythm of publishing new content over time in order to build a following and develop a community around your brand.

The good news is that content ideas are all around you; you just have to know where to find them. This article explores some of these content mines that hold hidden gems.

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9 Sources to Min for Blogging Ideas

Episode 403: Writer’s Block Busters

Marketing Minute - A Fame Foundry marketing podcast.Whether you consider yourself a scribe or a scribbler, these three tricks can help harness your inner muse and conquer writer’s block.

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