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Fit or Fad?: Choosing the Right Social Media Networks to Connect with Your Customers
In the complex and ever-changing world of social media, how do businesses with limited resources tap into the market potential of so many online communities? This step-by-step guide will help you identify those networks that are the best fit for your business model, capabilities and customer base.
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Remarketing: A Second Chance at Love
In many ways, marketing is like dating. There’s an initial meeting, a period of wooing and hopefully a lasting love (i.e. conversion). But what if, in spite of your best efforts to get customers to the alter, they lose interest, forget you exist or go AWOL before clicking “check out”? Enter remarketing – the fairy godmother of second-chance sales.
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The Gathering: Social Marketing, Old School
Long before the Social Web – before Facebook, Twitter, Meetup and Craigslist – social marketing flourished in the Tupperware parties and trade shows of the world, as people gathered to connect with products, producers and fellow consumers. Engage with your tribe of followers offline as well as online by making sure real-world gatherings have a place in your marketing arsenal.
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