Screenshot courtesy of Fame Foundry

Content may be king, but in the push to fill every corner of the Web with our “thought leadership,” videos, photos, and tweets, we’ve created a cacophony of information that’s impossible to fully take in. So how can your singular voice rise above the noise?

I pondered this question over a plate of nachos in my favorite deli. Suddenly, my thoughts were interrupted by a heavenly sound from the ceiling speakers—Roy Orbison singing “Only the Lonely.”  In that moment, I had an epiphany.

Read my full article for classic-content marketing tips.